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4 of the Best Lead Generation Strategies for 2020 and Beyond

61% of marketers say generating leads is their biggest issue. If you don’t have leads, you don’t have a business, and it’s important to have a systematic, duplicatable process that makes it easy. Our top lead generation strategies are sure to help you set up more meetings and ultimately make more money.

4 Best Lead Generation Strategies

1. Content Marketing

Content marketing is and will always be the best way to generate leads for your business. Sharing articles and videos on social networks and websites is a great way to create long-term wins that will benefit you for years to come.

When you pair content marketing and SEO, you’re creating a recipe for success by developing an organic traffic strategy that may require some upfront work, but that work will continue to pay you over time.

Use tools like SEMRush or Ahrefs to research popular keywords in your niche and use that to craft high-quality content to show Google you’re offering a ton of free value to your visitors.

2. LinkedIn Networking

Marketing on social media is still relevant, and this is especially true with platforms like LinkedIn. They released LinkedIn stories in 2020, which is a great way to break down the walls and make the platform look a little less intimidating.

Now you have the chance to create a video and instantly appear at the top of your ideal client’s timeline. LinkedIn is a community of other business owners built around networking, so it’s common practice to reach out to someone on the platform.

If you’re looking for some quick wins, LinkedIn is a great way to drum attention quickly and add a few extra clients to your portfolio.

3. PPC (Pay-Per-Click)

PPC is another way to rise to the top quickly, and we’ve seen a lot of people turn PPC campaigns into instant wealth, but that’s never guaranteed. Pay-per-click works on both search engines and social media.

You essentially create an ad and pay every time someone views or clicks on that ad. The ultimate goal of a PPC ad is to generate attention, not to sell someone something. If you’re trying to sell directly from a PPC ad, you’re likely to fail.

4. Email Marketing

No matter what anyone says, email marketing isn’t dead. In fact, it works great in cooperation with PPC ads. You set up a PPC ad, collect email addresses, and use those emails to market to potential clients over time. This strategy always works, and if you have the right processes in place, you can automate the majority of this.

If you’re not interested in that strategy, cold emailing is a great way to generate leads, but you have to be careful and make sure you live in a country where cold emailing is acceptable. Never pester people, always provide a way for prospects to opt-out, and be creative with your emails but never spam anyone.

If all of this sounds like a lot of work, we understand; because it is. That’s why we specialise in taking the load off your back and handling your digital marketing; specifically, LinkedIn lead generation. Contact Funnelin today to learn more about how we can help you generate more leads so you can take your business to the next level.

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