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LinkedIn design update

LinkedIn design update adds stories and other new features

This September, business professionals went back to school as a LinkedIn design update unveiled a host of new features, including stories.

It has been five years since its last major LinkedIn design update, and the Microsoft-owned company says that the latest changes are aimed at making the LinkedIn user experience more “easy, inclusive, enjoyable”. If you get confused when your local supermarket moves the crisps aisle, don’t worry, we’ll run through the details…

Will LinkedIn look different?

In a word, yes. LinkedIn has given the user interface (UI) a new lick of paint, meaning the pages, icons and overall feel will be warmer with less dark blue.

You may notice that there are more rounded corners, larger icons and softer colours. The intention is to improve interaction and the accessibility of LinkedIn features for users of all abilities. Furthermore, a dark mode will soon be added to both the mobile app and desktop versions.

Will any functions be improved?

The LinkedIn design update is more than skin deep. For example, the search experience has been updated so that results will be categorised by jobs, groups, etc.

For mobile users, searches will have access to keyword filters from a carousel at the top of the screen. They can also use the filters when the search results appear. LinkedIn says the search results have also been personalised to show recommendations such as “liked” courses or “People also Viewed” lists.

Are there any new features?

The headline-grabbing addition to the LinkedIn experience is stories — a feature which will be familiar to Instagram users. Stories allows you to merge video and pictures together to create visually attractive posts.

Apparently, the developers at LinkedIn have been testing out the feature internally for a while, but have been struggling to find a way to add it to a professional platform. Time will tell what the LinkedIn users think of stories.

The other significant development is the new messages area. With the growth of online meetings caused by the coronavirus pandemic, LinkedIn is allowing users to connect via video meetings. So, when you receive a message from one of your connections, you can jump on Microsoft Teams, Zoom, BlueJeans or another third-party service.

You will also have the ability to edit and bulk manage your messages, just like a regular email application.

When will the LinkedIn design update appear?

LinkedIn says that updates will begin rolling out immediately to users worldwide, so you should see the improvements in the next few weeks.

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