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LinkedIn Premium vs LinkedIn Sales Navigator – Which One is Best?

With 675 million monthly users, LinkedIn is firmly established as the number one social media platform for professionals. While most people are happy with a free account, LinkedIn Premium and Sales Navigator are aimed at users who want to take things to the next level.

Before you rush to upgrade, it is well worth researching both options to see which one is most suitable for you and your business. Fortunately, the friendly boffins at Funnelin have done all the hard work for you, so please read on…

What is LinkedIn Premium?

Most LinkedIn users have seen adverts for the Premium service, or they have been invited to trial a month for free. If you haven’t tried Premium before, there are four account types to choose from:

  • Career: this is aimed at jobseekers and puts them at the top of applicant lists of recruiters, while also giving them the opportunity to learn new skills to further their career
  • Business: comes with tools to grow your business and your connections
  • Sales: unlock sales opportunities and get real-time insights
  • Hiring: helps recruiters to find and contact the hottest candidates.

What does LinkedIn Premium give you?

The extra features available in LinkedIn Premium makes it quicker and easier to build your professional network. In fact, long-term users of the platform will have noticed that over the years many free features have moved to LinkedIn Premium.

For example, once upon a time you could search your connections alphabetically making it simple to keep in touch with your personal network. You could also see who had viewed your profile. Both of these features are now only available to LinkedIn Premium accounts.

Users with free accounts can only message or connect with second connections, while Business Premium users can message or connect with third-degree connections.

At the time of writing (August 2020), Career Premium costs from £24.98 per month, Business Premium from £39.99 per month, Sales Premium from £49.99 per month and Hiring Premium from £79.99 per month. All prices include VAT.

What is LinkedIn Sales Navigator?

Sales Navigator is one of the most powerful online tools for lead generation and cold outreach strategies, allowing users to create targeted audiences, including people, companies and entire industry sectors.

Designed for sales teams, Sales Navigator allows users to perform powerful searches based on seniority level, location, company size, industry and job titles. The results can then be saved in target lists with the added ability to export email addresses so leads can be contacted.

Once your target lists have been set up, Sales Navigator will then send you alerts when profiles are changed. The benefit of contacting people through LinkedIn is that users have experienced a might higher response rate compared with traditional email marketing.

If you choose the Team Sales Navigator account, the whole sales team can use the platform, plus you also get 50 InMail messages and 5,000 saved leads.

At the time of writing (August 2020), a single Sales Navigator account is $64.99 per month, while a team account is £103.33 per month.


Both LinkedIn Premium and LinkedIn Sales Navigator are great tools, so the choice really depends on your personal requirements.

LinkedIn Premium is perfect for individuals who are seeking a career move, or who just want to grow their connections. However, in our opinion, Sales Navigator is well worth the extra investment as it is, quite simply, one of the most powerful lead generation tools on the planet.

If you want more leads from LinkedIn, contact us for a FREE consultation

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